Canadian Lights

Description

Canadian Lights

Cartons=10box=200cigarettes
85mm hard box
Original: Canada(duty-free)

INTRODUCTION

Canadian Lights is a Canadian brand of cigarettes, currently owned by Philip Morris International, and manufactured by its subsidiary Rothmans, Benson & Hedges

DESCRIPTION

Product type: Cigarette
Owner: Philip Morris International
Produced by: Rothmans, Benson & Hedges
Country: Canada
Introduced: 1995; 27 years ago
Markets: Canada, USA, Armenia

HISTORY

Canadian Lights were launched in 1995 as a sports-oriented, wilderness-party style cigarette, and the cigarettes were originally made in filtered and light varieties, in regular (75 mm) and king size (85 mm).

In the 2000s, an extra light variant was introduced, now known as White. Today, Canadian Classics are sold as a value brand.

Within the first three years of introduction, Canadian Classics managed to gain a near 0.2% market share in Canada.

Various promotional material was created for this brand, including matches in 1995 and 1999, promotional posters for the brand in 1996, promotional posters for wild-water rafting races sponsored by Canadian Classics in 1997 and promotional posters for bars to promote the cigarettes through Billiard in 1999.

PACKAGING

The top of the pack features either a text or picture warning in English or French, while the rest of the pack is left to the original manufacturer of the brand. It features the words “Canadian Classics”, a moose, the name of the manufacturer, the quantity of cigarettes in the pack (20 or 25 per pack) in both English and French, and various landscapes in the background. The old designs also featured the words “Additive free”, but those have been removed after claims by the Physicians for a Smoke-Free Canada organisation. The lights (now known as Silver) were unique in that they originally featured various rotating scenes of nature as their pack designs.

As of November 2019, Canada introduced plain packaging for cigarette brands by removing all logos and designs. Packages are now brown with only warning labels and the brand name in small font.