Elegance One Max
Al Furat is a young, agile, progressive, dynamic, responsible and advanced company specialized in the production of cigarettes.
Founded in 2011 and headquartered in the UAE, Al Furat carefully and passionately crafts and produces its own 2 brands: Elegance Cigarettes and Escape cigarettes
To serve consumers different tastes and styles and produce consistent high-end quality and taste cigarettes, Al Furat uses the finest carefully selected tobacco and premium raw material and operates through production facilities equipped with the latest fully automated state-of-the-art cigarette manufacturing and packaging machinery.
Al Furat annual growing production capacity of 30 billion sticks includes the most demanded universal formats: King Size, 100’s soft, Slims, Super Slims, Queen Size and Nano.
Al Furat 300 collaborators are the back bone of the company; through their ethical expertise, innovative thinking, determination, commitment and collective genius, they drive the company’s successful development and the flawless distribution of Al Furat’s brands globally reinforcing the company’s geographical presence and business partnerships in more than 25 countries, in the Middle East, Asia, Africa, Eastern Europe and South America, where our brands are successfully gaining market share.
Al Furat’s vision is to endeavour to deliver cigarettes with the same high-quality standards in terms of finished products and high-end innovative packaging as international premium brands, however at a more compelling price, to offer consumers the most enjoyable smoking experience.
Al Furat will reinforce its global footprint by going beyond limits and by building stable and long-term international business partnerships.
Al Furat believes that the key to success is a clear cultural framework which is built on very differentiating values. These core values will help the company ethically grow the business and reach the ultimate aim of customer satisfaction.
These values will help determine what is important, what should be done and most importantly how it should be done.
Elegance One Max