In January 2002, the company was acquired by Reynolds American and is now a wholly owned independent subsidiary of Reynolds American, which is in turn owned by British American Tobacco. Japan Tobacco announced in September 2015 that it acquired the right to sell Natural American Spirit products in markets outside the United States.
Natural AS cigarettes offers various types of select filter cigarettes which are color-coded to denote the nicotine and tar contents, which are altered by using different filters and cigarette paper.
American Spirit also has a Perique Blend Filter cigarette, which contains 10% Perique tobacco, and an Organic Filter cigarette, which contains organic tobacco.
Natural AS cigarettes also offers several “Roll Your Own” tobaccos in tins and pouches.
In the UK, American Spirit rolling tobacco comes in Blue (regular) or Yellow (light). Only by name, as in the UK all tobacco products are packaged in olive coloured packs. They both come in 30g only.